When was the last time you picked a restaurant, hotel, or service professional without checking their reviews first? Probably not in a long time. The same applies to your potential customers. Before calling you to fix a water heater or unclog a drain, they’re likely checking your Google reviews.
In this guide, we’ll explore how Google reviews can help grow your plumbing business, why they matter, and how tools like Go High Level can make getting reviews easy and effective.
Why Google Reviews Matter
Digital Word of Mouth
Google reviews act as digital word of mouth. They build trust and credibility with potential customers before you even speak with them. Studies show that people are more likely to call a business with strong reviews, even if it’s farther away or more expensive.
Building Trust in Residential Services
If your plumbing company has 500 five-star reviews while your competition has only 10 mixed reviews, who do you think the customer will call? Reviews are particularly important in residential services, where homeowners need to feel confident allowing a professional into their home.
Impact on Revenue
Google reviews don’t just make your phone ring—they drive repeat customers, referrals, and overall revenue growth. Customers trust highly rated businesses, and that trust translates into more calls and booked jobs.
How Reviews Drive Growth
The Real-World Example
Take “Joe,” a plumber who was struggling to get calls despite doing excellent work. The issue? He had no online reviews. By setting him up with Go High Level’s review request feature, Joe went from zero reviews to over 25 five-star reviews in three months. Suddenly, his phone was ringing more, and he began building a base of repeat customers and referrals.
The Google Algorithm: E-A-T
Google’s algorithm values Experience, Expertise, Authoritativeness, and Trustworthiness (E-A-T). Reviews directly contribute to this trustworthiness, helping your company rank higher in local search results and making it easier for potential customers to find you.
Making Review Requests Easy
The Awkwardness of Asking
Asking for reviews can feel awkward for plumbers or technicians. Go High Level removes that hurdle by automating the process. After completing a job, the system sends a professional text or email to the customer, thanking them for their business and requesting a review.
Automation for Success
With Go High Level, the review request is:
- Automatic: No need to rely on plumbers remembering to ask.
- Timely: Requests are sent when the experience is fresh in the customer’s mind.
- Effective: Customers simply click a link and leave their feedback.
If they don’t respond right away, the system can send polite reminders, ensuring you capture as many reviews as possible.
Responding to Negative Reviews
Even a negative review isn’t the end of the world. Respond professionally, showing a willingness to address the issue. Customers often look favorably on companies that try to resolve complaints. Never argue online—it will only hurt your credibility, even if you’re in the right.
Why Google Reviews Are Essential
Google reviews are more than just stars on a page. They:
- Build trust with potential customers.
- Boost your search rankings, helping more people find you.
- Drive more calls and increase revenue.
Take Action Today
With tools like Go High Level, building your company’s reputation and growing your plumbing business has never been easier. Start collecting more five-star reviews, build credibility, and become the obvious choice in your market.
